SELLALAB was created in 2013 as an idea accelerator and works together with incubators, businesspeople, investors, public institutions and universities. Moreover, it is a co-working space where startups and professionals from the digital world can opt for working, developing, discussing and cross-examining their ideas. The space is located in Biella on the Cervo brook bank and within a very special frame. Indeed, it is accommodated in the premises of the historic Maurizio Sella Woolen mill, a woolen district dating back to the 19th century.