HYPE is the digital banking and payment solution developed by Banca Sella dedicated to consumers, with a specific attention to tech-addicts and even non-banked subjects. Hype has the object to impose itself as a new way to propose bank and payment services, simplifying everyday money administration via smartphone. This innovation inspires communication strategies, product development and client-company relationship management.

After the launch as the main sponsor of Milan Social Media Week in february 2015, HYPE, first challenger bank in the Italian landscape, has concurred in the growth of a market that gets more and more promising and in the definition of design, communication and technology standards now adopted by Italian and foreign competitors.

The great interest of Italian customers has made HYPE one of the most known and utilised digital services, especially by people who search for a simple, innovative and smart instrument to handle comfortably expenses, purchases and savings directly on smartphones. But it's not enough! Thanks to the payment card linked to an account of e-money and to the enabling of Apple Pay payments, HYPE is now the first choice for people in search for a convenient and flexible paying instrument.

HYPE can be signed from age 12 upwards and can be requested directly online; in case of minors, they need parents' or legal guardian's permission