HYPE is the Italian fintech born with the aim of designing a new model of banking and payment services that simplifies the daily management of money through smartphones. This innovation involves communication strategies, product development, and an ever-evolving customer experience to meet the needs of an increasingly diverse audience.

Since its launch in February 2015 as the main sponsor of Milan's Social Media Week, HYPE, now the leading neobank in the Italian landscape, has contributed to the growth of an increasingly promising market and the establishment of design, communication, and technology standards adopted by Italian and foreign competitors.

The significant interest from Italian customers has made HYPE one of the most well-known and utilized financial digital services, especially for those seeking a simple, innovative, and smart tool to manage a complete range of products and services, including payments, savings, credit, and insurance through a single app. Moreover, with the debit card linked to the e- money account and the ability to use Apple Pay and Google Pay, HYPE is now the top choice for those looking for a convenient and flexible payment tool.

HYPE is available for users aged 12 and above, and it can be requested directly online; for minors, parental consent is required.

Since 2021, it has been a joint venture between Banca Sella Holding and illimity bank, two strong shareholders who support its ambition of being a point of reference for excellence in the European fintech landscape.