The Sella Broker S.p.A. company has its registered offices in Biella and a branch office in Palermo. It works in the insurance brokerage and advisory services field. It was established in Biella in 1984 as Brosel S.p.A. At the very beginning of its business activity, it mainly worked with textile enterprises, which are typical for the Biella region.

Its activity scope was then extended to the main business development areas being covered by the companies of the Sella group.