We are an open company building the sustainable financial ecosystem of the future

There are so many ways to tell you who we are. Describing you our approach to the future is one of them. That is also because our way of heading to tomorrow is deeply rooted in our over 450 years of entrepreneurial history: we listen to questions and strive to turn them into answers.

Today we are the largest private and independent banking group in Italy. More than 5 thousand people work with us. We are present in 7 countries and have 300 branches throughout Italy. Our activities involve commercial and retail banking, private and wealth management, corporate & investment banking, payment systems, open banking and information technology services. We foster, operate and are an open, innovative ecosystem.

We support ideas and entrepreneurship of startups and businesses through our Sellalab Innovation Centre. We founded and we stimulate the Italian fintech community: the Fintech District of Milan. We launched the first open banking platform in our country. We do all this by putting the interests of our customers before our own in the awareness that in a medium and long-term perspective, those interests coincide.

The Person
Love for our Customers has always been a central value. It is at the heart of our way of working and a pillar of our organizational model.
Ethics, to us, is doing our job well. It represents the guiding and founding element of our every decision in the Customer's interest.
Trust is our job and the prerequisite for our success and that of our customers.
Innovation is the leading competitive factor characterizing our long entrepreneurial history. It means constantly improving and being first movers.
Initiative and the courage to go further are what unite our people, generating the energy to move us towards the future.
An open mind and an open company are the conditions to contribute to economic development, interacting without barriers with the surrounding ecosystem.

In February, following the authorization by the Bank of Italy, Hype achieved the status of Electronic Money Institution (IMEL). As of June, the Sella Group's challenger bank can directly open and manage its customers' accounts.


The technological infrastructure of the Sella Group bundles into Centrico: a new entity, which, in line with the open banking logic, provides unique core and digital banking solutions and a wide range of Information Technology and Business Process Outsourcing services to Group companies, banks, fintechs and other innovative financial operators.
Launch of Sella Venture Partners. An alternative asset management company focused on venture capital investments. Nephis joins the Group, expanding the offer by specialising in salary-backed loans.


Launch of Fabrick as an open financial ecosystem enabling and fostering cooperation between banks, corporates and fintechs to create innovative solutions for their end customers through the Fabrick Platform,  combining, integrating and coordinating a growing number of APIs and services.
Banca Sella launches an innovative "voice banking" service, among the first in Italy and Europe, to manage current accounts through smart speakers.
Smartika, the platform for loans between private individuals, joins the Sella group.
Axerve, through the continuous development of innovative payment acceptance solutions, establishes itself as the first international payments hub in Italy.


In 2017, the Group launched the first Open Banking API Platform in Italy. The Bank opens up its technological and information infrastructure to businesses and start-ups to enable the seamless communication of their IT platforms with its systems.
The Bank is among the first in Italy to integrate the Apple Pay and Amazon Pay technology on its payments platform. Additionally, it made available to its customers a new payment service based on the SEPA Instant Credit Transfer scheme, enabling instant credit transfers from counterparties throughout the Sepa area.
The first Fintech District in Italy saw the light in Milan: an access point for the Italian Fintech ecosystem bringing together start-ups, entrepreneurs, financial institutions, investors and universities to foster the development of the future financial industry and the growth of companies in the sector.


A couple of years following the launch (through UPMobile) of mobile payments, Light Banking saw the light through Hype: the new way of handling money by smartphone.


SellaLab saw the light as the innovation centre for established start-ups and corporate companies aimed at supporting open innovation and digital transformation processes.
Banca Sella is the first mover to develop banking services on Facebook.


Sella Digit, the online service for signing banking documents, sees the light. Going to the branch to sign documents is no longer necessary.


The Group's Facebook page is introduced, to maintain a constantly open communication channel with its customers.
Banca Sella issues co-branded prepaid cards in partnership with important players.


The Bank begins to convey its 360° offer under the Sella.it brand and allows orders on Fib 30 (derivatives) through its online trading service. The first venture capital initiatives take off: in partnership with a group of entrepreneurs from Biella, Jupiter, the investment fund for financing successful businesses, such as Mutui Online, sees the light.
In 2000, on the death of Giorgio Sella, Maurizio became Chairman of the Parent Company and his son Pietro, an engineer like his great-grandfather working at the Bank since 1994, was appointed first as Managing Director of Banca Sella (2002) and later in 2005, as Managing Director of the Parent Company.


SellaMoney was created as the first prepaid card issued by Banca Sella, in response to the need for a payment method not requiring a current account.


Launch of Websella.it : the new offer dedicated to customers preferring online transactions. The core of the offer is a zero-fee current account, to which a wide range of products and services added over the years.


The first banking app for iPhone in Italy is developed and launched, allowing Customers to access and operate on their accounts directly from their mobile phones. Banca Sella enters the social media world with the "La Banca che Piace" community, where Customers can rate products and services and share suggestions.


Sella group is established


Banca Sella was one of the pioneers in Italy to develop and launch a website. The same would then become the current www.Sella.it
The Group was quick to recognize the potential for global collaborations and partnerships. In 1995, Selir in Romania was established followed by Sella Synergy India in the next year. A global in-house centre focusing on developing ICT solutions for the banking and financial sector.


Banca Sella was one of the first Italian banks to launch an informative internet banking service in real time. In addition the Bank was the first in Italy to join in the European e-commerce programme and was a first mover in the electronic payments industry.


Spring 1998 saw the first online revolution: home banking became a service allowing customers to make bank and giro transfers. Winconto, Italy's first online account, was born.


The branch number grew to 17 located in the provinces of Biella, Torino, Cuneo and Aosta.


Società Autostrade chooses Banca Sella to experiment a revolutionary system to pay motorway tolls called Viacard.

Banca Sella establishes its asset management company and it is among the first Italian banks to offer mutual funds to its Customers.


For its first century anniversary, the bank opens its branch in the central Piazza Castello in Turin.


In the 1970s Banca Sella was the first in Italy to introduce Chubb machines, the ATM ancestors, allowing Customers to draw money in an automated way.

Banca Sella added Treasury Bills (BOT) to its managed savings offer. It is among the first banks in Italy to sell Treasury Bills at its branches.


At Ernesto's death, Maurizio Sella succeeds his father in the role of General Manager and Managing Director of the Bank, while his uncle Giorgio becomes Chairman of the same.


In the 1960s the Bank expanded within the province of Biella and a new head office building is built in the central via Italia.
The data processing centre developed during the 1960s in the new premises, and became an 'electronic data processing centre' as the first first computers were introduced.


In 1966, at the age of twenty-four, Maurizio Sella, Ernesto's son, joined the bank, starting his career at a  bank-counter. He then moved on to Credits and other functions, ending his apprenticeship as head of accounting and organisation.


Business growth and territorial expansion made it necessary to move from manual jobs to automated procedures. Under the guidance of Giorgio Sella: a telecommunications enthusiast, a pioneering spirit led to the introduction of the first information technologies. The data processing centre of Banca Sella saw the light at the Headquarters of via Seminari, in Biella.


On the death of the founder, Gaudenzio Sella, the Bank was sound and, under the new management, it began to differentiate itself and expand beyond the local bank dimensions. In 1937, the Bank opened its first branch outside Biella, in Ponzone-Trivero.


In 1939, a new, second branch opened in Cossato. World War II began as the Bank continued to expand.
The Vallemosso branch opened in 1941. At the end of the war 5 branches opened in the Biella area.


The Bank became a joint-stock company with Ernesto Sella as Chairman and Giorgio Sella as Managing Director.


Pietro Sella introduced the first mechanical spinning machines, imported from Belgium, into the family wool mill. The industrialisation of the family's activities begins.


Quintino Sella was born in 1827 and went on to become the Minister of Finance of the newly-born Italian Kingdom in 1862. He played a key role in establishing the Italian Alpine Club in 1863 and was instrumental in reviving the Accademia dei Lincei in the 1870s.


The wool mill relocated to Biella. Later innovations led to the introduction of mechanical looms in the factory along the Cervo stream. Today, the Group has its Data Processing Centre, Corporate University and the SellaLab start-up accelerator and incubator located on the same site.


Gaudenzio Sella (1860-1934), together with 6 other brothers and cousins, founded the Gaudenzio Sella & C. bank. This bank was the cornerstone of the current Sella Group


The Sellas have been entrepreneurs since the second half of the 16th century. They originally hailed from the Valle di Mosso, where for a long time, they mainly focused on textile and agricultural activities. The cultivation of vines, in particular, originated Lessona and Bramaterra wines, which still characterise the production of the Tenute Sella today.

Banca Sella Holding concentrates a wide variety of functions in a single entity. In its capacity of Parent Company of the Sella group, it carries out management, coordination and control activities, identifying the strategic guidelines for the development of the Group.

These activities, in line with the rules and regulations of the sector and those set out by corporate laws, provide for the functioning of the banking Group through "sound and prudent management", strategic oversight on the development of the different areas of operation in which the Group is involved and on the risks associated to the activities carried out.

Banca Sella Holding also carries out financial activities (proprietary trading, management of centralised treasury activities, of own securities portfolio and corporate finance activities).
Other centralised activities carried out in the interest of the Group are the trading of financial instruments, access to financial markets and local transfer agent services.

Maurizio Sella
Deputy Chairmen
Giacomo Sella, Sebastiano Sella
Managing Director, General Manager and CEO
Pietro Sella
Franco Bruni, Franco Cavalieri, Massimo Condinanzi, Marta Cosulich, Giovanna Nicodano, Laura Nieri, Giovanni Petrella, Ernesto Rizzetti, Caterina Sella
Appointments of the members of the Board of Directors were made in compliance with the requirements and eligibility criteria envisaged by law and the Articles of Association.
Controls provided for by legal and regulatory provisions and further structural and procedural measures adopted by the bank allow for the management of potential conflict of interest situations to safeguard the judgement independence of each representative in the interest of the sound and prudent management of the bank.